the perfect combination!
Custom Creative to
Target Specific Audiences
GumGum’s advertising suite offers a wide range of high-impact, high-visibility ad units across mobile and desktop, giving you the opportunity to invest in an agile media mix to attract and engage your audience.
Looking for an ad that stands out to drive brand awareness among RetailMeNot consumers? What about an interactive In-Image unit to up your engagement? Whatever you need, we've got you covered.
All the Stats!
CTR
Context
With GumGum’s contextual intelligence platform, VerityTM, we give people the ability to tell us what they are interested in at that very moment and deliver an ad that aligns with what they truly care about.
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In-Screen
First-String Publishers to Help You Reach Your Goals
Your Messaging is Always
Safe with GumGum
GumGum’s Verity™ is a MRC Accredited contextual intelligence platform that considers all the signals available on a page (text, image, audio and video) to ensure that your ads are placed within suitable, safe content.
In-Screen Expandable Video
In-Screen Frame
In-Image
In-Image
Mobile Engagement Rate
In-View Time
Viewability
Attention Quality
0.59%
14.45%
27s
93.63%
31.29%
(Moat benchmark: 28.7%)
(Moat benchmark: 27.1s)
GumGum’s ads work! Here’s a list of our latest insights:
Mindset
Matrix
Context
With GumGum’s contextual intelligence platform, VerityTM, we give people the ability to tell us what they are interested in at that very moment and deliver an ad that aligns with what they truly care about.
GumGum’s custom ad creative (images, video, animations etc.) captures people’s attention and amplifies ad messaging within the right context on the page.
Creative
Attention
GumGum’s offerings tap into a consumer’s mindset to grab attention and boost results. In fact, GumGum’s contextual ads drove 92% average viewability versus 55% for standard formats.
Custom Creative to
Target Specific
Audiences
In-Screen
Your Messaging is Always
Safe with GumGum
GumGum’s Verity™ is a MRC Accredited contextual intelligence platform that considers all the signals available on a page (text, image, audio and video) to ensure that your ads are placed within suitable, safe content.
First-String Publishers to Help You Reach Your Goals
All the Stats!
CTR
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Mindset Matrix
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The Perfect Combination
GumGum’s Glossary:
Custom, Creative Ads
GumGum’s advertising suite offers a wide range of high-impact, high-visibility ad units across mobile and desktop, giving you the opportunity to invest in an agile media mix to attract and engage your audience.
Looking for an ad that stands out to drive brand awareness among RetailMeNot consumers? What about an interactive In-Image unit to up your engagement? Whatever you need, we've got you covered.
You've hit the secret locker!
Schedule a meeting with Ashley today!
We look forward to hearing from you!
STATE-OF-THE ART
SPONSORSHIPs
GumGum’s exclusive sponsorship offering enables brands to target high-value keywords, images and categories. There’s no better way to make an impression than by pairing our state-of-the-art ad units with the topics and events your customers are most interested in such as Labor Day, Black Friday and Cyber Monday.
Champions of Contextual
Intelligence
Using our proprietary Computer Vision and Natural Language Processing technology, GumGum delivers contextually relevant ad solutions within a vast network of premium publisher pages where users are engaged.
GumGum's contextual intelligence engine, Verity, uses machine learning to decipher text, images, audio and video content on publisher pages, identifying targetable inventory and brand safety threat -- allowing us to place your ads in relevant and suitable environment.
VIEWABLE IMPRESSIONS
As users visit websites to consume content, eye tracking studies show that they focus on the text and images in the body of the webpage, largely ignoring page peripheries. With GumGum's tracking expertise, we deliver high level performance with our placements for your campaigns.
Increase in Viewability compared to IAB ads
Increase in Time Seen compared to IAB ads
Higher Recall
compared to IAB ads
56%
400%
44%
Top Customer Service
We will put you first. At GumGum, we have unmatched customer service, with dedicated account management, programmatic and client services teams assigned to each campaign. We provide round-the-clock service, speedy response times with a strong commitment to do our best for our clients.
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Programmatic Perks!
Cut through the digital and programmatic clutter with GumGum’s custom ads that target the right audiences of scale across the content they care about.
List of GumGum Benefits + DSP Direct Integrations
RETAIL ME NOT RIVALS
Beat out your competition with GumGum’s exclusive conquesting tactics: By placing your brand message directly within the content of your rivals, we empower you to reach customers right as they are considering a competing brand.
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*Sources: Nielsen, Millward Brown, Moat & Tobii Pro
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GumGum’s advertising suite offers a wide range of high-impact, high-visibility ad units across mobile and desktop, giving you the opportunity to invest in an agile media mix to attract and engage your audience.
Looking for an ad that stands out to drive brand awareness among RetailMeNot consumers? What about an interactive In-Image unit to up your engagement? Whatever you need, we've got you covered.